Philippe

Social Media People Analytics: Better than Facebook Audience Insights

Philippe on

More than 60 million businesses use Facebook to advertise. As Sheryl Sandberg said, one of the challenges businesses and brands face is how to attract more customers. With more than 1 billion people on Facebook, you can reach any person you want just by knowing how to advertise on the platform and targeting them. Having access to a fresh pool of potential customers is great, but how can you make the most out of it? I am a product manager, and I work every day with qualitative and quantitative data to improve the product I work on. I use this...

Philippe

6 steps to improve engagement with pirate metrics and Facebook Insights

Philippe on

Social networks own the relationship between you and your fans. They put in place functionalities (e.g. the order and which stories appear on your newsfeed) on their platform to benefit from as a business and to protect users from abusive behaviour. On the other hand, since they are changing them often, they are a real nightmare for companies who want to try to make money and attract more customers out of those social networks. Those rules are in place for two reasons: Every day, Social media heroes create loads of content. On Instagram alone, more than 95 million photos...

Philippe

How I learn to slow down to appreciate the feedback and the process

Philippe on

What can you see when you slow down? Appreciate each moment that is in your way. Try to absorb every instant. As a product manager and as startups, we forget sometimes something important. There is always something to learn and we are on a path of never-ending learning. We just launched our beta and we received some feedback in the last few days. It was tiring but it helps us learn a lot. I feel weird right now. A sentiment of pride mixed with excitement. My co-founder, I know, feels the same thing. Last week, we finally launched our beta....

Philippe

User feedback: 3+1 tools who help you to start and get beyond your MVP

Philippe on

This story is part of our journey as a startup. There is plenty of tools out there. How do you choose the right one? I hear already “we don’t have the budget”, “we should focus on our product.” All of this is right. Although there are tools that can help you get feedback and reach your users faster, you shouldn’t neglect them. We have been preparing our launch. My co-founder has been programming and I have been occupied by the business/traction side. As a product manager, I always find the best way to get feedback as much...

Philippe

Journey #003: Listen to your customers and tell a story

Philippe on

Storytelling the next step on our journey The last few days were a bit insane. I was caught between work, writing for my personal blog and having a nasty cold, which didn’t leave me with much time to continue my posts. However, I am back to it now and have a lot to talk about! Building a product is not easy, building the right product is even harder. When you find the idea you want to implement, you have to do it step by step and defining that first step can be tricky. I am talking here about the...