Philippe

How to use People Analytics to engage more?

Philippe on

Let's be blunt! Nobody works really with analytics. Nobody thinks about analytics when he or she feels about finding new ways to improve his or her social media presence. We wrote a piece of content on the benefits and the analytics you can have access to with Facebook Insights. We think it is not enough though and we want to write more on it. People Analytics seems to be a topic which is under the ownership of HR right now. You just need to look on Google or Twitter search by yourself. So why focusing on social people analytics for...

Philippe

Product Canvas: A communication tool

Philippe on

One of the toughest parts of working on a product is to give everyone a good overview of what you want to build and why. Especially people who are not on the product team. Marketers and Social Media Managers who have to create a community around the company and the product need to get an overview of what they are selling and communicating about. During years I worked in product, I learn that one of the skills underrated and also that is the toughest to master is communication. It is why I came up with product canvas a single piece...

Philippe

Our 2017 review: Pivoting, Social Analytics and Startup lessons

Philippe on

Our year in review, putting things into perspective and planning 2018. What's ahead for us? What do you expect? Ups and Downs Startup life brings ups and downs; you have to be used to it. During this year, we made discoveries, we reflected on our work and where we were. Our goal and vision were to bring a new type of inbox and help customer service. On top of this inbox, we wanted to develop bots to automatise the answers. We decided during the year to move on from this idea. The place was too crowded. There are fantastic players...

Philippe

Social Media People Analytics: Better than Facebook Audience Insights

Philippe on

More than 60 million businesses use Facebook to advertise. As Sheryl Sandberg said, one of the challenges businesses and brands face is how to attract more customers. With more than 1 billion people on Facebook, you can reach any person you want just by knowing how to advertise on the platform and targeting them. Having access to a fresh pool of potential customers is great, but how can you make the most out of it? I am a product manager, and I work every day with qualitative and quantitative data to improve the product I work on. I use this...

Philippe

6 steps to improve engagement with pirate metrics and Facebook Insights

Philippe on

Social networks own the relationship between you and your fans. They put in place functionalities (e.g. the order and which stories appear on your newsfeed) on their platform to benefit from as a business and to protect users from abusive behaviour. On the other hand, since they are changing them often, they are a real nightmare for companies who want to try to make money and attract more customers out of those social networks. Those rules are in place for two reasons: Every day, Social media heroes create loads of content. On Instagram alone, more than 95 million photos...