Philippe

Our March release notes!

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March has been a fruitful month regarding development. We successively launched our application on Betalist, tested its robustness, discussed with several digital agencies which were interested in our platform and at the same time continued essential developments. Our soft launch of ReponseIO on Betalist, allowed us to welcome our first users. We are happy to have reached more than 100 users in less than two weeks, more than 200 connected accounts, more than 50,000 people and messages. This launch allowed us to prove two things: the interest of a subject like social people analytics the robustness of our message...

Philippe

Why forecourts, atrium and rituals can help you build your brand, marketing and product

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We are always looking for new people to meet, new customers for our product, new goals to reach with our digital marketing or product marketing. We want still to expand to have better KPIs, better metrics, to be the next million followers page or the next Facebook. Should we not put more effort and attention into our current community? Should we not try to get more attention and understand more what our current followers want? Should we not go slow to go fast? People are looking for their new atrium If I had to find the most suitable image in...

Philippe

Social People Analytics in ReponseIO: What and How do we recover data?

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We are on a mission to empower digital marketers and social media managers. These people do a fantastic job and are very creative. As people with experience in creating value demonstrations ourselves, we know how important it is to have tools to measure and support our business. ReponseIO provides this data about people interacting with your ads, posts, and messages. Get this data, to know your users, understand their enthusiasm for your business. How does ReponseIO People Analytics work? The operation of the platform is straightforward since it is a single operation that you can renew. One important thing to...

Philippe

How to use People Analytics to engage more?

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Let's be blunt! Nobody works really with analytics. Nobody thinks about analytics when he or she feels about finding new ways to improve his or her social media presence. We wrote a piece of content on the benefits and the analytics you can have access to with Facebook Insights. We think it is not enough though and we want to write more on it. People Analytics seems to be a topic which is under the ownership of HR right now. You just need to look on Google or Twitter search by yourself. So why focusing on social people analytics for...

Philippe

Product Canvas: A communication tool

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One of the toughest parts of working on a product is to give everyone a good overview of what you want to build and why. Especially people who are not on the product team. Marketers and Social Media Managers who have to create a community around the company and the product need to get an overview of what they are selling and communicating about. During years I worked in product, I learn that one of the skills underrated and also that is the toughest to master is communication. It is why I came up with product canvas a single piece...