ReponseIO Blog

Storytelling the next step on our journey The last few days were a bit insane. I was caught between work, writing for my personal blog and having a nasty cold, which didn’t leave me with much time to continue my posts. However, I am back to it now and have a lot to talk about! Building a product is not easy, building the right product is even harder. When you find the idea you want to implement, you have to do it step by step and defining that first step can be tricky. I am talking here about the...

The main topic for today: our brand. Should we work on it? What should we do exactly? Is it something we should care more about? Some people are of the opinion that it doesn’t make sense to work on your brand at the same time as your product. The product should come first and the branding second. As for me, I feel that the brand is part of your product. I believe people recognize themselves in brands and feel attached to them. ReponseIO is almost in beta. We want to create traction, to reach and engage people on social...

For NFL fans, reading the title may sound like hearing Dave Dameshek’s shame report. No shame here, just our first journey story. It’s the new year and with the new year comes new resolutions and also challenges. One of it is to communicate even more and continue to give to the community. We didn’t say it but one of the reasons we do what we do is to empower people. It is our “why”. #DailyReponse goes along with it. Our journey We want to tell our journey. We want to build it, one step at a time,...

Behind the scenes: How we change our message? Buzzing and being attractive nowadays is hard. By the time you read this post, more than: 15 days of videos uploaded on youtube 1,3 million messages tweeted 1,1 million posts on Instagram How to be original and noticeable? A lot of products are helping people by creating content and I think their blog is full of useful content. I have in my mind Buffer for example, who has attracted attention. Vaynermedia, the company of Gary Vee trade “attention”. Some companies like Chubbies stick to their core values and create a...

When I started to build ReponseIO, I asked my friends, startup founders or just social media users what they found painful about social media. The common answer was the time you can spend on each one and the time you spend attracting and creating interaction with your audiences. Two weeks ago, I participated in a #bufferchat with Brian Fanzo about increasing engagement with videos (recap here). One quote that I keep in mind from him is this one: It doesn’t matter how many followers you have, the key is finding how to show them you care. tweet this It...